Confidence

Self-Esteem vs Self-Confidence

By Chris Sund · Author of You Are Capable of More · Updated October 2026

For anyone who has been told to just believe in themselves, and wondered why that advice never seemed to work.

The Short Answer

Self-esteem is how you value yourself as a person overall. Self-confidence is your belief that you can handle a specific task or situation. You can have healthy self-esteem and still feel unsure in a new job, or feel confident at work while struggling with your sense of worth. Confidence is built mostly through action and evidence: doing the thing, getting through it and getting better. It usually comes after the experience, not before it.

Speaking to people inside my own company was one thing. Speaking at conferences was something else entirely.

The Catch-22

Every application asked for videos, testimonials and references I did not have. How was I supposed to get experience if nobody would give me an opportunity without experience?

Eventually I stopped waiting until I felt qualified and started applying anyway. Most opportunities led nowhere, but eventually one said yes. Looking back, that first presentation was not very good. That is the point. I was not supposed to be great yet. I was supposed to learn.

The confidence did not come before the experience. It came because of it.

I did not need to think more highly of myself as a person to get better at it. I needed reps. That is the difference between self-esteem and self-confidence, and it matters, because they grow in different ways.

  • Self-esteem is your overall sense of your worth as a person. It is broad and fairly stable.
  • Self-confidence is your belief that you can do a particular thing. It is specific, and it changes with experience.
  • Self-esteem answers, “Am I okay?” Self-confidence answers, “Can I do this?”
  • You can be high in one and low in the other, and most people are, depending on the situation.

Researchers draw the same line. A major 2003 review led by Roy Baumeister found little evidence that raising self-esteem on its own improves performance. Psychologist Albert Bandura’s work on self-efficacy, the belief that you can succeed at a specific task, found it is built most strongly through mastery experiences: actually doing the thing and seeing that you can.

85%of working adults in the survey behind my book said their internal voice makes them second-guess themselves.

Confidence is learning that self-doubt can come along for the ride without being allowed behind the wheel.

How to build both

01

Build confidence with small reps

Confidence grows from evidence. Pick the situation where you feel least sure and find the smallest version of it: one question in a meeting, one cold call, one short talk to three people. Then do it again.

02

Keep a record of what you have done

Your inner voice remembers every failure and forgets most of your wins. Keep a simple list. When the doubt gets loud, read it.

03

Grow the container

Think of self-doubt like a golf ball sitting in a cup of water. At first, it seems to take up almost all the space. The goal is not to remove the ball. It is to grow the container through experience, until the same doubt feels like a ping-pong ball floating in a much larger bucket.

04

Base your worth on who you are becoming

Self-esteem built only on results rises and falls with every win and loss. Anchor it in things you control instead: how you treat people, whether you keep your word and whether you keep growing.

05

Keep promises to yourself

Confidence is not built in big moments. It is built on kept promises. Every time you do what you said you would do, even something small, you give yourself one more reason to trust yourself.

Try thisMake one small promise to yourself today that you are certain you can keep, and keep it.

The confidence didn’t come
before the experience.
It came because of it.

Which one should you work on first?

If you feel generally unworthy, start with self-esteem: how you talk to yourself, who you spend time with and whether you are living by your values. If you feel fine about yourself but freeze in specific situations, work on confidence through reps. For most people the fastest win is confidence, because every rep quietly raises self-esteem too.

Next steps: take the Self-Confidence Test, or read How to Build Self-Confidence and Confidence Comes After Action.

Common questions

What is the difference between self-esteem and self-confidence?

Self-esteem is how you value yourself as a person overall. Self-confidence is your belief that you can handle a specific task or situation. Self-esteem is broad and fairly stable, while confidence is specific and changes with experience.

Can you have high self-esteem but low confidence?

Yes. Many people feel good about who they are but still feel unsure in a new job, with a new skill or in a high-pressure situation. The reverse happens too: someone can be confident at work and still struggle with their sense of worth.

How do you build self-confidence?

Mostly through action and evidence. Take on small versions of what scares you, keep a record of what you have done and keep promises to yourself. Confidence usually comes after the experience, not before it.

Does self-esteem improve performance?

Research suggests that raising self-esteem on its own does little to improve performance. Task-specific confidence, built through real experience, has a much stronger link to how well people do.

Your Takeaway

Self-esteem is how you value yourself. Self-confidence is belief that you can do a specific thing. Build confidence through small reps, and it will lift your self-esteem along the way.

Chris Sund holding You Are Capable of More
Train Your Inner Voice

You Are Capable
of More.

Ten principles for becoming the person you know you are capable of being, built from real stories of people who doubted themselves and did it anyway. Winner of the How-To category at the 2026 Paris Book Festival.

Chris Sund seated holding his book You Are Capable of More
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