Workshops  /  The Boot Camp

The Boot
Camp.

One full day · Or two half days · All ten concepts

The whole framework in a single day. Ten concepts, each one taught, sat with, argued about, and turned into a decision. People walk out with a written plan rather than a set of notes, and nobody needs to have read the book to take part.

Before You Start

What you
actually need.

Time

Nine to four with breaks and lunch. Or two half days of about three and a half hours.

People

Eight to forty. Above about sixteen, seat people at tables of five or six and run discussion there.

The Room

Tables, not rows. People need to face each other and have somewhere to write.

To Print

The Printable Playbook and the Comfort Ceiling Assessment, one each per person.

A Day Is Not Ten Lunch and Learns

The mistake people make is treating a full day as more content. It is not. It is the same ten concepts with room to actually sit with them, which means more silence, more writing, and more discussion than feels comfortable if you are used to presenting. Your job is to talk for about ninety minutes of the seven hours. The rest belongs to the room.

How the Day Is Built

Four arcs,
ten concepts.

The concepts are not a checklist. They build, and running them in order is what makes a day feel like one thing rather than ten.

Concepts 1 to 2

The Foundation

It begins with ownership. You take responsibility for your effort, your attitude, and how you spend your time, which are the things entirely within your control.

Concepts 3 to 5

The Breakthrough

Growth lives past comfort. You learn to read the ceiling, retrain the voice that holds you back, and keep improving by adjusting rather than replaying.

Concepts 6 to 9

The Standard

You stop chasing praise and start seeking truth, find the gear comfort hides, lead yourself before anyone asks, and finish what you start.

Concept 10

The Purpose

It was never just about you. The stronger version you have built exists so you can leave the people around you better than you found them.

The Full Day

Nine to four,
start to finish.

TimeWhat Happens
9:00Open and frameWhy you are here, the ground rule, and what people will leave with.
9:20BaselineEveryone takes the Comfort Ceiling Assessment. Nobody shares their number.
9:40The FoundationConcepts one and two. Twenty five minutes each.
10:30Break · 15 minutes
10:45The BreakthroughConcepts three, four, and five. Twenty five minutes each.
12:00Lunch · 45 minutes
12:45The StandardConcepts six, seven, eight, and nine. Twenty five minutes each.
2:25Break · 15 minutes
2:40The PurposeConcept ten. Give it thirty minutes, not twenty five.
3:10Build the planSilent writing. Everyone picks three concepts and one action each.
3:40Say it out loudEvery person names their first action and who will check on them.
3:55CloseFive minutes. The three daily questions, and where to go next.
Every Concept, The Same Shape

Twenty five
minutes each.

7 minTeachThe facilitator lands the concept. Short. This is not a lecture.
5 minReflect aloneSilent writing in the Playbook page for that concept. Actual silence.
10 minDiscuss at tablesOne question. Table groups of five or six, not the whole room.
3 minCaptureEveryone writes one line: what would I change here? Then move on.

Ten of those fills a day, and the repetition is the point. By the fourth one nobody is thinking about the format. They know that silence is coming, so they take the writing seriously, which is where most of the real work in a day like this actually happens.

Protect the Silence

Five minutes of quiet writing feels like a very long time when you are standing at the front, and the instinct is to fill it. Do not. It is the only part of the day where people are alone with a question, and it is the reason they leave with something specific rather than a general good feeling.

The Ten Blocks

Seven minutes
of teach, each.

Each block is a seven minute teach, and seven minutes is longer than it sounds when you are standing at the front. So each one below is broken into four parts that add up to it: the idea, an example, why people resist it, and what it looks like at work. Read them in order and the time takes care of itself. Where you have your own story, use yours instead. It will land harder than mine.

01

Own It. Every Day.

There is a difference between a reason that is true and a reason that is useful. Most excuses are genuinely true, which is what makes them so effective.

The idea1 to 2 min

Ownership is not blame turned inward. It is deciding to look at your own part first, because your part is the only part you can act on today. If the cause of being stuck sits outside you, you are waiting on somebody else. If you own your share of it, you can start this afternoon.

An example2 to 3 min

A project misses its date. The vendor was late, the brief changed twice, and two people were out sick. All true. And every one of those is a reason to wait for a better run next time. The question that moves anything is the harder one: given all of that, what could I have done differently? Flagged the risk in week two. Asked for the decision earlier. Said out loud that the date was no longer real. None of that makes it your fault. It makes it yours to work with.

If you have your own version of this, use it instead. A story from inside this organization will land harder than any example I can give you.

Why people resist it1 to 2 min

Because it sounds like being told everything is your fault, and it is not. Say that plainly. Ownership is about the part you control, and the relief people describe afterwards comes from realizing how much of a situation that actually is.

What it looks like at work2 min

It is the difference between a status update that explains and one that proposes. It is who speaks first in a post-mortem. It is whether the phrase “that’s not my area” is a boundary or a hiding place. Teams with high ownership are not harder on people. They are faster, because nothing waits for permission.

Ask this

Where in your work are you explaining a result instead of improving it?

02

Time Is Your Edge

You do not find time. You use it. And being present is not the same as being available.

The idea1 to 2 min

Every week is a record of what you prioritized, whether or not it felt like choosing. Most people who say they have no time have somewhere between fifteen and thirty hours they cannot account for. Not wasted, just unclaimed, gone in fifteen minute pieces nobody was counting.

An example2 to 3 min

Take one habit and do the arithmetic out loud. Twenty minutes a day is 122 hours a year, and 365 hours over three years, which is nine full working weeks of doing one thing. Then run it the other way. Thirty minutes of scrolling is 183 hours a year. Nobody decided to spend nine weeks on either. Both happened by default, and default is the entire point.

Why people resist it1 to 2 min

Because for a lot of people busy has become proof that they matter. Slowing down can feel like admitting you are less important than you hoped. Name that out loud. Until somebody says it, every time management idea in the room bounces off.

What it looks like at work2 min

Meetings that exist because they always have. Being in the room with a laptop open, which is availability rather than presence. And the quiet status that comes from being the busiest person on the team, which is a culture problem rather than a personal one.

Ask this

If someone looked at your calendar from last week, what would they say your priorities are?

03

The Comfort Ceiling

A bad situation forces you to act. A fine one never does.

The idea1 to 2 min

Your comfort ceiling is not your limit. It is where your current version of yourself runs out of reasons to stay comfortable. It rarely arrives as a dramatic moment. It looks like hesitation, avoidance, and routines that feel safe but no longer ask anything of you.

An example2 to 3 min

Walk the four stages on a whiteboard. Comfort, fear, learning, growth. Then ask where people turn around, and let the room answer. It is always the second one. The thing worth naming is that stage three, learning, means being visibly bad at something for a while, and that is the actual toll. Nobody objects to growth. They object to the part where they are not good yet in front of people they work with.

Why people resist it1 to 2 min

Because nothing is wrong. There is no crisis to point at and no obvious cost to staying. That is exactly why this one catches more people than the loud barriers do, and why the decision has to come from inside a week where everything is fine.

What it looks like at work2 min

A team that hits its numbers and has not changed how it works in three years. Senior people who stopped taking the projects that would stretch them. Meetings where the safe option wins by default and nobody notices it was a choice. Also worth saying: growth becomes comfort again, so finding the ceiling again means you are moving.

Ask this

Where have you mistaken comfort for a strategy, staying busy or safe instead of growing?

04

Train Your Inner Voice

Not every thought you have is true. If you do not train your voice, it will train you.

The idea1 to 2 min

Your inner voice speaks with total confidence and no evidence. It was not built by reasoning. It was assembled from things people said to you, moments that went badly, and comparisons you never agreed to enter, then repeated until it sounded like the truth.

An example2 to 3 min

Put two sentences side by side. “I did not handle that meeting well.” And “I am not a leader.” The first describes a moment you can do something about. The second is a sentence about who you are, and whatever follows the words I am tends to become the boundary you live inside. Ask the room how many of them would say the second one out loud about a colleague. Nobody would. We reserve it for ourselves.

Why people resist it1 to 2 min

Because from the inside it does not feel like doubt, it feels like accuracy. Like being realistic while everyone else kids themselves. And because people are waiting for the voice to go quiet, which is not the goal and never happens. Doubt keeps its voice. It just stops getting a vote.

What it looks like at work2 min

The person who has the answer and does not say it. The internal candidate who does not apply. Ideas that arrive already apologized for. This is expensive and completely invisible on any dashboard.

Ask this

What does your inner voice say in the second right before you hesitate?

05

Relentless Improvement

The past is for lessons, not residence. Visit it. Learn from it. Just do not move in.

The idea1 to 2 min

Reflection takes the lesson out and puts the thing down. Reliving runs the same footage again looking for a different ending. Both feel like processing. Only one of them moves you anywhere.

An example2 to 3 min

Somebody misses two days of a new habit and quits the whole thing. Ask why. The answer is almost never that two days mattered. It is what they said to themselves after the second day. Nobody stays on track. Everybody drifts. The only thing separating people is how long they stay drifted before correcting, and the useful target is days rather than months. A guardrail, not a straight line.

Why people resist it1 to 2 min

Because replaying a failure feels responsible, like you are taking it seriously. And because “learn from it and move on” sounds like being let off. It is not. Taking the lesson is harder than carrying the weight, because the lesson requires you to change something.

What it looks like at work2 min

Whether a mistake gets learned from or buried. Whether the post-mortem produces one changed behavior or a document. And whether a team that has a bad quarter corrects in week two or waits for the next planning cycle.

Ask this

Where have you treated one setback or one missed day as proof you failed completely?

06

Seek Truth. Not Praise.

You can protect your ego, or you can improve your performance. You do not get both.

The idea1 to 2 min

Growth does not come from being told you are doing great. It comes from being shown where you can be better. Most of us have somebody who will tell us the truth, and most of us have quietly stopped asking them.

An example2 to 3 min

Ask people to think of the most useful piece of feedback they have ever received. Then ask how it felt at the time. It is almost always something that stung, from somebody who had earned the right to say it. Now ask when they last went looking for that on purpose. The gap between those two answers is the whole concept, and you do not need to explain it once the room has noticed it.

Why people resist it1 to 2 min

Because asking for honest feedback means finding out something you cannot unknow. And because a lot of workplaces reward the appearance of having it handled. There are two jobs here, not one. Be somebody who asks for truth, and be somebody others can safely give it to.

What it looks like at work2 min

Whether people say the hard thing in the meeting or in the car park afterwards. Whether the most senior person in the room ever changes their mind out loud. And whether asking for feedback is treated as a strength or read as weakness.

Ask this

Is this a team where people can say the hard thing? What would make it more so?

07

Unlock Your Hidden Gear

The hidden gear is not another level of talent. It is another level of honesty.

The idea1 to 2 min

The moment you feel like stopping is usually the moment that matters most, because it is where nearly everyone else stops too. Most of the time we are not out of capacity. We are at the edge of what is convenient, which is a very different line.

An example2 to 3 min

Ask people to think of a time they had no choice. A deadline that could not move, a crisis, somebody who needed them. Almost everyone can name one, and almost everyone found more than they thought they had. The point is not that pressure is good. It is that the capacity was already there and it took an external emergency to reach it. The question is whether you can reach it on purpose instead.

Why people resist it1 to 2 min

Because it sounds like an argument for working yourself into the ground, and this room may already be tired. Be clear that it is not. This is about the specific moments where you back off out of habit rather than out of limit, and knowing the difference is the skill.

What it looks like at work2 min

The draft that goes out at good enough when one more pass would have made it excellent. The conversation that ends one question early. Coasting is quiet and nobody notices it from the outside, which is why this one only ever gets solved by the person themselves.

Ask this

Describe a time you stayed in something longer than you wanted to. What did you find?

08

Lead Before You Are Asked

Confidence is not built in big moments. It is built in kept promises.

The idea1 to 2 min

No one is coming to lead you. If it happens, it is because you led yourself there first. Leadership is not a title, it is a set of behaviors available to anybody in this room today, including the people who have been here three months.

An example2 to 3 min

Every small thing you said you would do and then did is a deposit. Every one you skipped is a withdrawal. The account is not your reputation with other people, it is whether you believe yourself the next time you make a plan. That is why the fourth attempt at something always starts with less energy than the first, and it is also why keeping one small promise this week rebuilds more than finishing one big thing.

Why people resist it1 to 2 min

Because acting like it matters before anyone asked you to feels presumptuous, and in some organizations it is genuinely risky. Acknowledge that. Then point out that the people they most respect at work almost certainly did it anyway.

What it looks like at work2 min

Who picks up the thing nobody owns. Who tells you a date is going to slip before it slips. Who runs the meeting well when the person who called it is away. None of that requires a title, and all of it gets noticed.

Ask this

Who on this team leads without a title? What do they actually do?

09

Finish What You Start

Most people do not fail. They leave too early.

The idea1 to 2 min

Starting runs on excitement, and excitement is a feeling, and feelings leave. Usually around week four, on an ordinary day where nothing bad happens if you skip it.

An example2 to 3 min

Tell the stonecutter. He hits the rock a hundred times and nothing visible happens. On the hundred and first it splits, and it looks like that swing was the one that mattered. It was all of them. The only thing that made the difference is that he was still swinging at a point where the rock looked exactly as it did when he started. Invisible is what real progress looks like in the middle, and most people read that as evidence they picked the wrong thing.

Why people resist it1 to 2 min

Because staying with something that is not visibly working feels like stubbornness, and sometimes stopping genuinely is right. The honest version is that most people cannot tell the difference, and they default to stopping. Ask what evidence would actually tell them it is not working, as opposed to not working yet.

What it looks like at work2 min

Initiatives that get launched and quietly abandoned, which teaches a team that nothing announced is real. Six things in flight and none moving. And the specific point in every project where the interesting part ends and the finishing begins.

Ask this

Where does this team stop just before the result would have shown up?

10

Leave People Better

Success is what you achieve. Significance is who is better because of you.

The idea1 to 2 min

They are not opposites and you do not have to choose. But they are not the same, and a great deal of one does not quietly produce the other. Most people find that out later than they would like.

An example2 to 3 min

Ask everyone to think of the person who had the biggest impact on their life. Give it ten seconds. Then ask what that person actually did. Take three answers out loud. Almost nobody names a grand gesture. It is that somebody took them seriously before they had earned it, or told them the truth when it would have been easier not to, or simply kept showing up. Two things follow. The bar is far lower than we assume, and that person almost certainly has no idea they did it.

Why people resist it1 to 2 min

Because it sounds like a retirement project, something you get to once the real work is done. It is not. It is available on a Tuesday, in a normal conversation, with somebody already in your life.

What it looks like at work2 min

One question, carried into the week. Before an interaction, ask what great would look like for this person, then do that. It changes how a one-to-one goes, how a handover goes, and how somebody remembers you. It costs two seconds of thinking first.

Ask this

Who made you better, and what specifically did they do? Who might be able to say that about you?

3:10 to 4:00

The part that
makes it stick.

Everything before this was input. This is where a day becomes something people act on, and it is the first thing that gets cut when you run behind. Do not cut it. Cut a concept instead.

15 minPick threeOf the ten, which three actually landed? Silent writing, no discussion.
15 minOne action eachFor each of the three, one thing to do, small enough that it cannot be talked out of.
15 minSay it out loudEvery person: their first action, and the name of the person who will ask about it.
5 minCloseThe three daily questions, and one date in the calendar before anyone leaves.
The Three Daily Questions

Close the day on these. They fit on a card, they take ten seconds, and they are the whole framework in a form somebody can actually carry.

Did I take ownership today, or did I look for an excuse? Did I choose growth over comfort when it mattered? Did the way I showed up leave someone better?

Then set a date. Thirty days out, put a follow up in the calendar before the room empties. A day without a follow up is a good day. A day with one is a change.

The Other Way to Run It

Two half
days.

This is often the better version, and not only because a full day is hard to get on the calendar. The gap between the two sessions does something a single day cannot: people go back to work, try something, and find out whether any of it holds up.

Day OneThe Foundation and the Breakthrough
0:00Open, frame, and the ground rule
0:20Baseline assessment
0:40Concepts one to fiveWith a fifteen minute break after concept three.
3:00Pick one and commitOne action to run between the two sessions.
3:20Close day one
Day TwoThe Standard and the Purpose
0:00Report backEvery person, one sentence on what they tried and what happened. Do not skip this.
0:25Concepts six to tenWith a fifteen minute break after concept eight.
2:50Build the planThe full picking and writing block.
3:20Say it out loud and close

Keep the gap short. One to two weeks. Longer than three and the second session starts feeling like a new thing rather than the back half of one.

Clarity without action changes nothing. Pick one concept, be honest, then do something about it.

Chris Sund, You Are Capable of More
Running It Well

What actually
goes wrong.

You talk too much

The most common failure by a distance. Seven minutes per concept means seven. If you are at twelve, you have taken the discussion time and the day turns into a presentation people sat through.

The energy dies after lunch

It will. Concepts six to nine land in the hardest stretch of the day. Get people standing up, change the table groups, and put the shortest teach of the day in the first block back.

The leader is in the room

People will not be honest about work in front of whoever decides their raise. Either the leader goes first with something genuinely uncomfortable, or they take part in a different table group.

You run behind

Expected by mid morning. Cut a concept, never the plan block. Nine concepts with a real commitment beats ten concepts and a room that leaves with notes.

If You Want Him There

Or bring Chris
into the room.

Everything above works without him, and plenty of teams should just run it themselves. But a full day is the format where an outside voice earns its place, partly because the leader gets to be a participant instead of the facilitator. If you want him to run the day, open it, or build it around what your organization is actually trying to change, that is a conversation worth having.

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