Inner Voice

Why One Criticism Sticks

By Chris Sund · Author of You Are Capable of More · Updated October 2026

For anyone who got a great review with one critical comment and has only thought about the comment since.

The Short Answer

You remember one criticism over ten compliments because of negativity bias: the brain gives more weight to threats and bad news than to good news. It helped our ancestors survive, but today it makes one comment feel bigger than a pile of praise. To stop replaying it, take what is useful from the criticism, decide what you will do about it, deliberately record the positive feedback too and stop rehearsing the moment once you have learned from it.

In my book, I wrote about a moment I could have carried far longer than I needed to.

It Only Extended My Stay There

I could have stayed stuck in that moment, replaying it, questioning it, carrying it longer than it needed to be carried.

But at some point, I realized replaying the moment didn’t change the outcome.

It only extended my stay there.

Researchers Roy Baumeister and colleagues reviewed decades of studies and concluded that “bad is stronger than good”: negative events, feedback and emotions tend to have a bigger impact than positive ones of the same size.

85%of working adults in the survey behind my book said their internal voice makes them second-guess themselves.

Take the lesson. Leave the replay.

Five ways to stop replaying criticism

01

Name the bias

Knowing that negativity bias exists helps you put one comment in perspective. It feels bigger than it is.

02

Pull out the useful part

Ask what, if anything, is worth acting on. Write it down as a specific change, then let the rest go.

Try thisWrite the criticism down, then underline only the part you can act on. Cross out the rest.
03

Decide your next step

Replaying keeps you stuck. Deciding what you will do differently next time lets you move forward.

04

Record the good too

Keep a file of compliments, thank-you notes and wins. Read it when one comment starts to feel like the whole story.

05

Consider the source

Feedback from someone who knows the work and wants you to succeed deserves attention. Drive-by criticism deserves less.

Replaying the moment didn’t change the outcome.
It only extended my stay there.

Why compliments slide off and criticism sticks

Compliments often clash with how you see yourself, so you dismiss them. Criticism often confirms a doubt you already had, so it lands. That is why working on your inner voice matters: once you stop believing the worst about yourself, criticism becomes information instead of proof.

Related reading: How to Accept a Compliment, How to Take Criticism at Work and How to Stop Dwelling on the Past.

Common questions

Why do I remember criticism more than praise?

Because of negativity bias, the brain’s tendency to give more weight to negative information. Research by Roy Baumeister and colleagues found that bad tends to be stronger than good.

How do I stop dwelling on criticism?

Pull out the useful part, decide what you will do differently, record positive feedback too and stop replaying the moment once you have learned from it.

What is negativity bias?

Negativity bias is the tendency to notice, remember and react more strongly to negative events and information than to positive ones.

Is criticism ever good for you?

Yes, when it is specific and comes from someone who wants you to improve. The goal is to use it, not to carry it.

Your Takeaway

Your brain weighs criticism more heavily than praise. Take the useful part, decide your next step, record the good too and leave the replay behind.

Chris Sund holding You Are Capable of More
Train Your Inner Voice

You Are Capable
of More.

Ten principles for becoming the person you know you are capable of being, built from real stories of people who doubted themselves and did it anyway. Winner of the How-To category at the 2026 Paris Book Festival.

Chris Sund seated holding his book You Are Capable of More
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