How to Figure Out
What Actually Matters

By Chris Sund · Updated August 2026

You are probably not unclear. You are probably conflicted, and those two things feel identical from the inside.

When people say they need clarity, they usually go looking for more information.

More research. Another book. One more conversation with somebody who has done it. A weekend to think it through properly. The assumption underneath all of that is that the answer is missing and needs to be found.

But notice what actually happens after you get the information. Most of the time you are not any closer to moving. You know more, you feel briefly productive, and the thing still sits there.

That is the tell. If information were the constraint, information would fix it.

What is really going on

In most cases you are not missing an answer. You want two things that cannot both be fully served, and you have not admitted it.

You want to grow the business and you want to be home for dinner. You want the promotion and you do not want what the promotion costs. You want to be liked by your team and you want to hold them to a standard. You want security and you want the thing that requires giving some of it up.

None of those are confusion. Every one of them is a genuine conflict between two things you actually value, which is a completely different problem and does not respond to more information at all.

It does not feel like conflict, though. It feels like fog.

Conflicted goals generate thinking instead of action

There is research on exactly this, and one finding in it explains the experience better than anything else I have come across.

What the research shows

Robert Emmons and Laura King had participants list fifteen personal strivings and rate how much each one conflicted with the others, then tracked them through daily diaries and a one-year follow-up. Conflict between goals was associated with more negative affect and more psychosomatic complaints, and the ratings stayed stable over the year.

The finding that matters most here is about behavior. People were less likely to act on the strivings that were in conflict, and more likely to spend time thinking about them. Later work has found the same pattern of increased rumination, inhibited pursuit, and reduced progress, though the broader link between goal conflict and well-being has come out mixed across studies. Read the study.

Read that pairing again. More thinking, less action, on the same goal.

That is precisely what being stuck feels like from the inside. You are turning it over constantly, which feels like working on it, and you are not moving. Then you conclude you need to think about it more carefully, which is the one intervention guaranteed not to help.

Conflict does not
feel like conflict.
It feels like fog.

The conflicts almost nobody names

Here are the ones I see most often in people who describe themselves as unclear. Read them and notice which produces a reaction.

Grow something significant
VS
Be present at home while you do it
Be liked by the people you lead
VS
Hold a standard they will not always enjoy
Keep every option open
VS
Get good enough at one thing to matter
Financial security you can predict
VS
The work you would choose if it were safe
Look like you have it together
VS
Ask for the help that would move you

Notice that both sides of every one of those is legitimate. Nobody is being weak or unserious. That is exactly why these persist. If one side were obviously wrong you would have resolved it years ago.

Clarity is subtraction

Here is the part people resist, and it is the whole thing.

Clarity does not arrive by finding the answer that satisfies everything you want. That answer usually does not exist. Clarity arrives when you decide what you are willing to be worse at.

Not what you will abandon. What you will accept being second at, for a defined stretch, so that something else can be first.

That is a decision, not a discovery. And it is why more research never delivers it. You are not waiting for information. You are waiting to be released from having to choose, and nothing is going to release you.

The people who look clear are rarely the ones who found a way to have everything. They are the ones who decided what they were going to underweight and then stopped relitigating it every week.

The question that surfaces it

If you want to find your own conflict quickly, the fastest route is not asking what you want. You already know what you want, and everything on the list sounds good, which is why the list is useless.

Ask what you are willing to give up for it.

The answer to that one comes much slower, and the hesitation is the information. If you cannot name a single thing you would trade for a goal, it is not a goal. It is a preference you have been carrying around, and preferences do not survive contact with a hard week.

Four things that work

Resolve the conflict instead of researching it

  1. List what you are pursuing, then rate the friction. Write down everything you are trying to do right now, then mark which pairs are actually pulling against each other. The fog usually resolves into two or three real conflicts.
  2. Name what you will be worse at. For each conflict, pick the side that wins for now and say plainly what you are accepting less of. Out loud, to somebody, so it is real.
  3. Give it an end date. Not forever. This season, this quarter, this year. Trade-offs are far easier to hold when they are bounded, and most of them should be revisited rather than permanent.
  4. Notice when you are researching instead of deciding. If you are on the fourth book about the same choice, you are not gathering information. You are avoiding the trade, and the reading feels close enough to progress that you can do it for years.

What clarity actually feels like

It is worth saying that clarity does not feel like certainty. People expect it to arrive as confidence and it does not.

What it feels like is a quieter head. The thing you were turning over constantly stops taking up space, not because you resolved it perfectly, but because you decided and the decision is no longer up for daily review.

You will still wonder about the other road occasionally. That is normal and it is not a sign you chose wrong. It is what having wanted two things looks like after you picked one.

Most people are not short on direction. They are carrying three directions at once and calling the resulting paralysis confusion.

Put one down for a season. See how much clearer everything gets when it is not competing.

Your Takeaway

Lack of clarity is usually unnamed conflict between two things you genuinely value, which is why more information never resolves it. Research found people think more about conflicted goals and act on them less, which is exactly what being stuck feels like. Clarity comes from deciding what you are willing to be worse at for a bounded stretch, not from finding an answer that satisfies everything.

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Chris speaks to companies, associations, healthcare organizations, and teams on ownership, resilience, and helping people reach their full potential. Every program is built around your audience and your goals, and the impact is designed to continue after the room clears out.

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Chris Sund
Chris Sund
Keynote speaker, Maxwell Leadership Certified Coach, and President and COO of Uniti Med, GQR Healthcare, and Nebula. Author of You Are Capable of More.
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