Social Media Explorer • Feature
Do the job before the title.
Social Media Explorer on what Chris learned from years of hiring and promoting people: potential shows up long before permission does, and the people who move up are usually already doing the work.

The interview does not win it.
The feature opens on a lesson from Chris’s career: the interview does not win a promotion, the year of work before it does. The book grew out of watching capable people hold back until someone told them they were ready.
It explains why Chris hires and develops for drive, humility and integrity over experience, since experience can be taught and those traits are harder to teach, and connects that to the survey of more than 200 working adults behind the book.
What to take from it.
- Act like the role is already yours.Take ownership of the work in front of you instead of waiting for a title to give you permission.
- Traits travel further than experience.Drive, humility and integrity are what leaders notice first.
- Passed over?Start with what to do when you are passed over for a promotion.
It is about finally acting on what you already know.Chris Sund, in Social Media Explorer
About Social Media Explorer
Social Media Explorer is an online publication covering digital marketing, business and the people behind them. The feature ran under its News and Noise section.
Where to go from here
You Are Capable of More
Ten chapters on ownership, discipline and growth, with a Playbook at the end you can keep coming back to. Available in paperback, hardcover and ebook.
Booking interviews now.
Chris is available for podcasts, television, radio, print interviews, book signings, and library and campus events. See where the book has shown up, grab the research and press assets, or send a request.
When I’ve got something worth sending.
Just a story or an idea I picked up that I think will help you.
Sometimes that’s twice in a month. Sometimes it’s not for a while.
