How to Get
Honest Feedback

By Chris Sund · Updated August 2026

Nobody is going to tell you the important thing unless you make it easy for them, and the research on why is worse than you would guess.

The Short Answer

To get honest feedback, ask one person a specific question about what you could do differently next time, notice your first reaction and wait before you respond, thank them, and let them see you use it so they know telling you was worth it. People give honest feedback to the people who prove they can hear it. Need the words? Try these questions to ask for honest feedback.

We were in a meeting talking through sales strategies the team wanted to try. This was my area. I had spent years in it, first selling and then leading sales teams, and I had opinions.

As people shared ideas, I recognized a few of them immediately, because I had run versions of those plays earlier in my career. They had produced decent results. But I had also found something that worked better, and I was confident about it.

So I jumped in. I redirected them, laid out what I thought would work, and asked the team to go that direction instead.

After the meeting another leader pulled me aside and said something I did not want to hear.

Your idea might produce slightly better results, but shutting down something they worked hard on might cost you more than you gain.

My first reaction was not agreement. It was resistance.

In my head I was helping. I was not trying to take anything from anybody. I was trying to save them months of learning something I had already learned the hard way. I had real experience there and I genuinely believed I was pointing them somewhere better.

So I started defending it internally. I told myself the conversation should be about the quality of the strategy, not the delivery. That is a very comfortable place to land and it lets you keep everything exactly as it is.

The longer I sat with it, though, the more it held up.

What I actually saw once I looked

When I started paying attention afterward, a pattern showed up that I had been missing for years.

The moments people were most engaged were never the moments I handed them the answer. They were the moments they were wrestling with something, contributing, building the solution themselves. Even when their approach was not what I would have chosen, they carried it further, because it was theirs.

I had not helped the way I thought I was helping. I had taken their energy and their ownership and closed it down. Not because I did not believe in them, but because I believed I had a better answer. And the message they received was that I did not trust them.

There is a bigger difference between leadership and control than most people notice, and they look nearly identical from the inside. Control usually comes from a good place. You want the outcome to be right and you want to spare people the mistakes you already made. It just steps in too early, relies on your answers instead of building theirs, and produces short-term results at the cost of ownership and growth.

I would not have found any of that on my own. It arrived because one person was willing to say something uncomfortable to someone senior to them, in a hallway, when they easily could have said nothing.

You can protect
your ego, or improve
your performance.
You don’t get both.

Almost nobody tells you

Here is the part that should genuinely change how you operate, and it is not intuitive.

What the research shows

A team led by Nicole Abi-Esber at Harvard Business School studied why people withhold feedback, across five experiments with nearly two thousand participants. In a pilot, they sent someone into a survey session with an obvious smudge on their face, chocolate or lipstick or red marker. Only 2.6 percent of people said anything. The larger finding is that people consistently underestimate how much others actually want to be told, and the effect gets worse as the feedback gets more consequential. The trivial stuff, food on your face, people are slightly more likely to mention. The thing that would genuinely change your career is the thing they are least likely to raise. Read the findings.

Sit with the shape of that. Ninety-seven out of a hundred people will let you walk around with something on your face rather than spend three seconds being slightly awkward. And the more it matters, the quieter they get.

Which leads to the conclusion most people never draw. The absence of feedback is not information. Nobody telling you anything does not mean you are doing fine. It means you are surrounded by normal humans behaving the way normal humans behave.

If you are senior, add another layer. The people best positioned to see your blind spots are the ones with the most to lose by naming them.

Why you cannot find these on your own

Everyone has blind spots. In how you communicate, how you lead, how you respond under pressure, the habits you justify without noticing you are justifying them.

The problem is in the name. A blind spot does not feel like a gap in your vision. It feels like an accurate picture. Mine did not feel like control, it felt like helping. Nothing in my own experience of that meeting flagged a problem, and I could have replayed it a hundred times without finding one.

Sometimes a blind spot is thinking you were clear when people left confused. Sometimes it is believing you are empowering your team while quietly taking ownership away from them. Sometimes it is a habit you are certain is helping.

Left alone, those do not stay small. They turn into patterns, and patterns turn into limitations.

You cannot improve what you refuse to see, and you cannot see what you are not built to see. That is what other people are for.

Validation and truth are not the same errand

Most people say they want to grow, and I believe them. But if you watch closely, what a lot of us actually want is growth that feels good. Encouragement without correction. Support without discomfort.

Validation sounds like agreement. It looks like surrounding yourself with people who tell you it is going fine, avoiding conversations that might not, and finding reasons to set aside feedback that challenges your self-image.

Truth asks harder questions. It names blind spots and weaknesses and the places you still have room. It rarely feels good in the moment, usually because it is showing you something you could not see.

Validation protects your feelings. Truth improves your performance. It does not happen in one dramatic choice. It happens quietly, over years, in small moments where you pick comfort over correction.

How to actually get it

Given that almost nobody will volunteer it, waiting is not a strategy. You have to go get it, and you have to make it easy to give.

Five things that work

Make the truth cheap to tell you

  1. Ask something specific. Any feedback for me invites nothing. What is one thing I could have done better in that meeting gives someone a small, answerable question and a socially acceptable way in.
  2. Ask about the future, not the past. What should I do differently next time is much easier to say than what did I do wrong. Same information, far less confrontation.
  3. Watch your first reaction, then wait. Mine was resistance and it was wrong. Defensiveness is not evidence the feedback is inaccurate, it is usually evidence it landed. Say thank you, sit with it for a day, then decide.
  4. Reward it visibly the first time. Whether people tell you a second time depends entirely on what happened after the first. If you argued, you are done receiving anything that matters.
  5. Go find people who are not on your team. Some of the most useful conversations I have had came from reaching out to people I assumed were out of reach. Business owners, authors, athletes, leaders further along than me. Plenty never responded. The ones who did helped me see around corners I could not see yet.

Who is around you is doing more than you think

There is a related point worth making, because feedback is not only a technique. It is partly a function of who you are standing next to.

Spend enough time in a fish market and you leave smelling like fish, whether or not you touched anything. Walk through a perfume shop and it stays on your clothes. Environments transfer.

Spend enough time around people who complain and you start seeing problems everywhere. Spend it around people who make excuses and you find reasons your goals can wait. It is never one conversation. It is a comment here, an attitude there, an expectation that quietly lowers until it is just how things are.

The reverse works the same way. Around people who take ownership, ownership starts to feel normal. Around people who are learning, learning becomes the default.

Every environment has a standard, and the standards around you eventually become the standards inside you. That is not an argument for abandoning friends or avoiding people in hard seasons. It is an argument for being deliberate about whose voices you are letting shape what you think is possible.

The uncomfortable trade

What that leader told me in the hallway was not fun to hear and it changed how I lead. I got that only because he decided the awkwardness was worth it, which the research says is a decision very few people make.

So you have a choice about how you want to operate. You can build a life where nobody tells you anything and read the silence as approval. Or you can make it easy, ask specific questions, handle the answers well, and find out what everyone else could already see.

Growth does not come from being told you are doing great. It comes from seeing clearly where you are not.

Common questions

Why don’t people give me honest feedback?

Most people hold it back, especially the feedback that matters most. In Harvard Business School research led by Nicole Abi-Esber, only 2.6% of people told someone they had a smudge on their face. The absence of feedback is not information.

How should I react when feedback stings?

Notice your first reaction, then wait before you respond. Thank the person, ask a follow-up question if you need clarity, and do not defend yourself in the moment.

What questions get real feedback?

Ask something specific and about the future, like “What is one thing I could do differently in the next meeting?” Broad questions like “How am I doing?” usually get polite answers. Here are more questions to ask for honest feedback.

Your Takeaway

People systematically withhold feedback, and they withhold the consequential kind most of all, so silence tells you nothing about how you are doing. You cannot find your own blind spots because they feel like an accurate picture from the inside. Ask specific forward-looking questions, notice that defensiveness usually means it landed, and reward the first person who tells you the truth or there will not be a second.

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Chris speaks to companies, associations, healthcare organizations, and teams on ownership, resilience, and helping people reach their full potential. Every program is built around your audience and your goals, and the impact is designed to continue after the room clears out.

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Chris Sund
Chris Sund
Keynote speaker, Maxwell Leadership Certified Coach, and President and COO of Uniti Med and GQR Healthcare, and COO of Nebula. Author of You Are Capable of More.
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